CONNECTING TO YOUR CUSTOMERS THROUGH BRANDED GIFTS
Jul 29, 2019
Business success is often built on relationships. So when you want to show customers appreciation for past purchases and stay top of mind for future purchases, corporate gifting using branded promotional products can be a great idea.
Three things to remember when you are picking out a gift for your customers:
- It's not about you- Just because you like something, doesn't mean your customers will. Sure maybe you hit the golf links every Sunday, but if most of your customers don't know how to swing a club, your golf gift will not be appreciated.
- Don't buy junk--There's a lot of cheaply made promotional items out there that end up in a landfill. Choose quality items that will last and retain some kind of value.
- Make it useful--The more useful the item is, the more brand impressions it will receive. If your client uses the item everyday, they will see your logo everyday. How great is that?
Keeping these in mind, here are some great ideas to use on your next customer gift:
PENS AND NOTEPADS
Who doesn't use a pen and paper at least once every day? Not only are they economical, they're also practical for almost any industry. Make sure you choose a quality writing instrument, there's nothing more frustrating than a pen that breaks or stops working within the first week you use it.
People can no longer live without their devices close at hand. While gifting someone a new phone would be cost-prohibitive, there are lots of phone accessory gifts that prove to be very popular:
- power banks
- silicone wallets
- phone holders or pop sockets
- bluetooth speakers
- wireless headphones
CALENDARS OR ORGANIZERS
If you can help your customer be more efficient or organized, it provides added value beyond the physical gift. A calendar or a organizer tool can help them get their daily tasks in order and make them more productive.
Most people can't make it through a weekday without at least one cup of coffee. Gifting a mug, water bottle or travel thermos is a great way to ensure your brand plays an important part in their daily ritual.
NON-BUSINESS RELATED ITEMS
John Ruhlin, author of Giftology, says the best gift you can give a client is something a little more unusual: a paring knife.
"Most people only focus on business-oriented things when they're doing gifting, or they focus on consumables and gift cards and stuff that's not very thoughtful," Ruhlin told Business Insider. "A knife is one of those things that's generic enough that you can give it to anybody, but it's useful and unique enough that it kind of hits people off guard."
For more customer gift ideas, explore our promotional products catalog at http://promo.suttle-straus.com/.
ABOUT THE AUTHOR
Alicia Curtis supports customers in searching and sourcing promotional products. She enjoys finding unique branded items that will stand out and be remembered by recipients. Before joining the Suttle-Straus team, Alicia worked for more than 20 years at American Girl in project management and customer/supplier relations.