Business success is often built on relationships. So when you want to show customers appreciation for past purchases and stay top of mind for future purchases, corporate gifting using branded promotional products can be a great idea.
Three things to remember when you are picking out a gift for your customers:
Keeping these in mind, here are some great ideas to use on your next customer gift:
Who doesn't use a pen and paper at least once every day? Not only are they economical, they're also practical for almost any industry. Make sure you choose a quality writing instrument, there's nothing more frustrating than a pen that breaks or stops working within the first week you use it.
People can no longer live without their devices close at hand. While gifting someone a new phone would be cost-prohibitive, there are lots of phone accessory gifts that prove to be very popular:
If you can help your customer be more efficient or organized, it provides added value beyond the physical gift. A calendar or a organizer tool can help them get their daily tasks in order and make them more productive.
Most people can't make it through a weekday without at least one cup of coffee. Gifting a mug, water bottle or travel thermos is a great way to ensure your brand plays an important part in their daily ritual.
John Ruhlin, author of Giftology, says the best gift you can give a client is something a little more unusual: a paring knife.
"Most people only focus on business-oriented things when they're doing gifting, or they focus on consumables and gift cards and stuff that's not very thoughtful," Ruhlin told Business Insider. "A knife is one of those things that's generic enough that you can give it to anybody, but it's useful and unique enough that it kind of hits people off guard."
For more customer gift ideas, explore our promotional products catalog at http://promo.suttle-straus.com/.
ALICIA CURTIS
Alicia Curtis supports customers in searching and sourcing promotional products. She enjoys finding unique branded items that will stand out and be remembered by recipients. Before joining the Suttle-Straus team, Alicia worked for more than 20 years at American Girl in project management and customer/supplier relations.