Industry Mini Drive: Doggy Daycare

Feb 2

The doggy daycare industry is booming, and for good reason. With more and more people owning pets and treating them as members of the family, the demand for quality pet care services has never been...

Case Study: Sign the Deal

Jan 26

In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Sati...

Case Study: Where Has Your Pen Been?

Jan 11

Products Javalina Splash(r) Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?”...

Case Study: Charity Fundraiser

Dec 5, 2025

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

Case Study: Too Hot to Jot

Oct 21, 2025

Objective: Department managers wanted their new employees to have an easy way to take notes during the onboarding process. They wanted to incorporate company branding to keep their image consiste...

Case Study: 3D is the Key

Oct 14, 2025

A company was looking for unique items to commemorate the celebration of its 45th year in business. They wanted to incorporate a new logo that communicated the anniversary as well as the range of p...

Case Study: Travel Industry

Sep 29, 2025

The travel industry is packed full of niche places to introduce promotional products. From places to stay to things to do, if you're part of this industry, there are so many opportunities for brand...

Case Study: Bake in Business

Aug 30, 2025

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come t...

Case Study: Inking Impressions

Aug 8, 2025

Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided ...

Case Study: These Calendars Aren't Week

Aug 1, 2025

Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank ...

Non-Profits and Promo Products

Jul 25, 2025

Non-profit organizations play a crucial role in our society by addressing various social, environmental, and health issues. These organizations rely heavily on donations and support from the commun...

Case Study: Put That on Your Calendar!

Jun 19, 2025

Objective: A local insurance agent wanted a way to connect with her customers and capture new leads with a useful promotional item that would also boost her personal branding and promote her serv...

Case Study: A Shoe-In

May 14, 2025

Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...

Case Study: Safety First

Apr 9, 2025

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a bra...

Case Study: Time for a Rebrand

Apr 2, 2025

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

Case Study: Keeping it All Together

Mar 26, 2025

Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & Fu...

Case Study: Bringing Back the Fanny Pack

Mar 12, 2025

Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The w...

Case Study: Getting Bent out of Shape for More Business

Feb 18, 2025

Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the...

Case Study: Make a Spectacle

Jan 21, 2025

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given...

Case Study: Computer Repair At Your Fuzzy Fingertips

Dec 31, 2024

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when...

Case Study: It Takes a Village

Dec 16, 2024

Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more...

Case Study: Boosting Trade Show Booth Traffic

Dec 9, 2024

The “Golden Lanyard” to Boosting Trade Show Booth Traffic Organization: Health Care Organization Product Featured: Cotton Water Bottle Strap Goal of Promotion: Driving Traff...

Case Study: Keeping Colds at Bay, One Spritz at a Time

Dec 2, 2024

Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Cas...

Case Study: Write to Paradise!

Nov 24, 2024

A 5 Star Resort wanted to ensure its guests received the best experience. To encourage feedback on services provided, guests were offered a coupon for use at their next visit in return for com...

Case Study: College Fair Giveaway

Oct 27, 2024

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming colle...

Case Study: Roll Up in Style

Oct 19, 2024

Description: Roll-Up Blanket Industry: Corporate / Fortune 500 What it was purchased for: A reward to employees for good service. How it was distributed: These blankets were mailed to locations ...

Case Study: Wave Hello to Recognition

Sep 28, 2024

Item: JAFFA(r) Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip...

Case Study: Work it Out!

Sep 13, 2024

A nationwide insurance company shifted their employees out of their field offices to at-home workspaces due to the Coronavirus outbreak. Their HR team was tasked with providing a team appreciation ...

Case Study: I've Got You Covered

Jul 25, 2024

Description: Chenille Blanket Industry: Health Care / Pharmaceutical What it was purchased for: A local hospital needed blankets to hand out to children who were currently patients that they coul...

Case Study: Let Them Eat Cake!

Jul 18, 2024

Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Pro...